Example only

What the next-business-day CMA looks like.

CMA means comparative market analysis: recent nearby sales, an estimated price, and a 90-day path. This is a sample. It is not an appraisal and not a real house.

Subject property (fictional)

2018 two-story, 4 bed / 3 bath, about 2,450 sq ft, 45-foot lot, large Katy-area master plan, vacant, utilities on.

We confirm year built and community size in public records before we send the real one. Phone photos are how we see condition. They do not go on HAR.

Sale used What it was Closed
Similar plan, same section 4/3, 2,420 sq ft, updated kitchen $352,000 · 11 days
Same builder, one street over 4/3, 2,510 sq ft, backing a drain $344,000 · 24 days
Same year, next section 4/3.5, 2,480 sq ft, three-car $358,000 · 9 days

Opinion and path

Estimated sales range: $346,000–$354,000

Sell now (0.75% or $2,500): list $339,900 on day one. Raise it later and the file is Path at 1%.

Path (1% or $2,500): list $349,900. If not pending in 3–4 weeks, $344,900, then $339,900. One courtesy week if you want to hold a step. After that week, refuse the drop and the file is Hold.

Hold (1.5% or $3,500): list at your number. No scheduled drops.

A person on the Houston desk writes this. Similar plans in the same section make the number tight. It is not an appraisal.

If a builder in the same community is buying down rates, that belongs in the real CMA. This sample assumes resale-to-resale only.

You get this kind of write-up on a weekday, 9 a.m.–4 p.m. Central, within one business day of a complete file. You sign only if you pick a package.

See if you qualify